Privacy Policy

Effective Date: 20 February 2026

This Privacy Policy describes how Devalika Decor, a sole proprietorship having its registered office at:

Address: E-2/89, Chanakya Place Street No. 4, New Delhi – 110059, India
Email: care@devalika.com
Phone: +91 9667279662

("Company", "we", "our", or "us") collects, uses, processes, stores, and protects your personal data.

This Policy is intended to comply with applicable Indian laws, including:

Information Technology Act, 2000
Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, where applicable
Digital Personal Data Protection Act, 2023, and applicable rules and provisions as brought into force
Consumer Protection (E-Commerce) Rules, 2020, where applicable

By accessing or using our website, you acknowledge this Privacy Policy. Where consent is legally required, we will seek your consent in the manner prescribed by applicable law.

1. Definitions

Personal Data: Information about an individual who is identifiable by or in relation to that information, as defined under applicable law.

Processing: Operations performed on personal data, including collection, recording, storage, use, sharing, or deletion.

Data Principal: The individual to whom personal data relates, as defined under the DPDP Act.

2. Data We Collect

A. Identity and Contact Information

Full name
Email address
Phone number and WhatsApp number, where provided
Billing and shipping address

B. Transaction Information

Order history
Payment method and payment status
Transaction ID and refund details, where applicable

Payment information is processed through third-party payment providers. We do not store full credit or debit card details on our systems unless expressly stated and lawfully permitted.

C. Technical Information

IP address
Browser and device type
Cookies and usage data
Website interaction and diagnostic information

D. Marketing Information

Communication preferences
Interactions with promotional campaigns
Marketing consent and opt-out records

3. Purposes of Data Collection

We may process personal data for the following purposes:

Processing, confirming, and fulfilling orders
Coordinating shipping and delivery
Providing customer support
Sending order confirmations and service updates
Processing returns and refunds
Detecting and preventing fraud and unauthorized transactions
Meeting applicable legal, tax, and regulatory obligations
Sending marketing communications where permitted and, where required, with your consent
Managing affiliate and influencer programmes, where applicable

We process personal data only for lawful purposes and in accordance with applicable Indian laws.

4. Consent and Communication Preferences

When you place an order or submit information through our website, we process the information necessary to provide the requested service and fulfil the relevant transaction in accordance with applicable law.

Order-related communications, including order confirmations, delivery updates, and refund notifications, may be sent through email, SMS, phone, or WhatsApp where appropriate.

Marketing communications are sent only where permitted by applicable law and where consent is required, after obtaining that consent. You may opt out of marketing communications at any time using the available unsubscribe mechanism or by contacting us.

You may withdraw consent by emailing care@devalika.com. Withdrawal of consent does not affect processing already lawfully carried out before withdrawal. It may affect services that depend on the relevant processing.

5. Data Sharing

We may share personal data with the following categories of recipients when necessary for the purposes described in this Policy:

A. Service Providers

Payment gateways and payment processors
Courier partners and logistics companies
Website hosting and IT service providers
Email, SMS, and WhatsApp communication providers
Analytics and marketing service providers, where applicable

B. Legal and Regulatory Authorities

We may disclose information where required by applicable law, a lawful request, a court order, or a direction from a competent authority.

C. Fraud Prevention and Security

We may share relevant information where reasonably necessary to investigate suspected fraud, prevent unauthorized transactions, protect our website, or establish, exercise, or defend legal claims.

We do not sell or rent your personal data to third parties. Service providers receiving personal data are expected to handle it in accordance with their contractual obligations and applicable law.

6. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including:

Order processing and customer service
Compliance with tax, accounting, and other legal obligations
Handling disputes, returns, refunds, and chargebacks
Maintaining records required by applicable law

When personal data is no longer required, we will delete it or take appropriate steps to anonymize it, subject to applicable legal retention requirements.

7. Data Security

We take reasonable security measures appropriate to the nature of the information we handle. These may include:

HTTPS/SSL encryption for data transmitted through supported website connections
Secure payment gateway integration
Access controls and restricted access to personal data
Appropriate technical and organizational safeguards

No online service can guarantee absolute security. However, we take reasonable steps to protect personal data and respond to security incidents in accordance with applicable law.

8. Your Privacy Rights

Subject to applicable law, you may have the right to:

Request information about personal data processed by us
Request correction or updating of inaccurate or incomplete personal data
Request erasure of personal data, subject to lawful retention requirements
Withdraw consent where processing is based on consent
Nominate another individual to exercise your rights in circumstances permitted by applicable law
Raise a grievance regarding the processing of your personal data

To submit a request, email care@devalika.com. We may request reasonable information to verify your identity before acting on a request.

We will handle requests within the timelines and procedures prescribed by applicable law.

9. Cookies Policy

Our website may use cookies and similar technologies to:

Support essential website functionality
Understand website traffic and usage
Improve user experience
Measure marketing performance, where applicable

You may manage cookies through your browser settings and any cookie preferences provided on our website. Disabling certain cookies may affect website functionality.

10. Third-Party Links

Our website may contain links to third-party websites or services. These third parties maintain their own privacy policies and practices. We encourage you to review those policies before providing personal information. We are not responsible for third-party privacy practices except to the extent required by applicable law.

11. Children's Privacy

Our website is intended for individuals who can lawfully use our services under applicable law. We do not knowingly collect personal data from children in violation of applicable legal requirements.

Where required by law, we will obtain verifiable parental consent before processing a child's personal data and will apply any other required safeguards. If you believe personal data has been collected inappropriately, please contact us at care@devalika.com.

12. Cross-Border Data Transfers

Some service providers may process or store personal data outside India. Any cross-border transfer will be carried out subject to applicable Indian laws, restrictions, and requirements in force at the relevant time.

13. Grievance Officer

For privacy-related concerns or grievances, you may contact:

Grievance Officer: Devalika Decor
E-2/89, Chanakya Place Street No. 4, New Delhi – 110059, India
Email: care@devalika.com
Phone: +91 9667279662

We will acknowledge and address grievances within the period prescribed by applicable law. Where a specific statutory timeline applies, that timeline will prevail.

14. Limitation and Responsibility

We take reasonable steps to protect personal data and require relevant service providers to handle information appropriately. Nothing in this Policy excludes or limits any responsibility or liability that cannot lawfully be excluded or limited under applicable law.

If a security incident occurs, we will take appropriate steps in accordance with applicable legal requirements.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable legal requirements.

Any updated version will be published on this page with a revised effective date, where appropriate. We encourage you to review this page periodically.

16. Contact Us

If you have questions about this Privacy Policy or how Devalika Decor handles personal data, contact us:

Devalika Decor
E-2/89, Chanakya Place Street No. 4, New Delhi – 110059, India
Email: care@devalika.com
Phone: +91 9667279662
Website: www.devalika.com