Effective Date: [20/02/2026]
Website: www.devalika.com
This Privacy Policy describes how Devalika Decor, a sole proprietorship having its registered office at:
E-2/89, Chanakya Place Street No. 4, New Delhi – 110059, India
Email: care@devalika.com
Phone: +91 9667279662
(“Company”, “we”, “our”, “us”) collects, uses, processes, stores, and protects your personal data.
This Policy is in compliance with:
- Information Technology Act, 2000
- IT (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
- Digital Personal Data Protection Act, 2023 (DPDP Act)
- Consumer Protection (E-Commerce) Rules, 2020
By accessing or using our website, you consent to this Privacy Policy.
1. DEFINITIONS
Personal Data means any information that relates to an identified or identifiable individual.
Processing includes collection, recording, storage, use, sharing, or deletion of personal data.
Data Principal refers to the individual whose personal data is collected.
2. DATA WE COLLECT
We may collect the following personal data:
A. Identity & Contact Information
- Full name
- Email address
- Phone number
- WhatsApp number
- Billing & shipping address
B. Transaction Information
- Order history
- Payment method (processed securely by payment gateway)
- Transaction ID
C. Technical Information
- IP address
- Browser type
- Device type
- Cookies and usage data
D. Marketing Data
- Preferences
- Interaction with promotional campaigns
- Consent records
We do NOT store full credit/debit card details. Payments are processed through secure third-party gateways.
3. PURPOSE OF DATA COLLECTION
We collect personal data for:
- Order processing and fulfillment
- Shipping and delivery coordination
- Customer support
- Sending order confirmations
- Processing refunds
- Fraud detection and prevention
- Legal compliance
- Marketing communications (only where consented)
- Affiliate & influencer program management
We process data only for lawful purposes under applicable Indian laws.
4. CONSENT
By placing an order or submitting your details on our website, you provide consent for:
- Collection and processing of your personal data
- Receiving order-related communications
- Receiving WhatsApp updates related to your purchase
Marketing communications are sent only where you have provided consent, and you may opt out at any time.
You may withdraw consent by contacting us at care@devalika.com.
Withdrawal of consent may affect our ability to provide certain services.
5. DATA SHARING
We may share your data with:
A. Service Providers
- Payment gateways
- Courier partners
- Logistics companies
- IT service providers
- Email/SMS/WhatsApp service providers
B. Legal Authorities
When required by law or court order.
C. Fraud Prevention
To prevent payment fraud, chargebacks, or illegal activity.
We do not sell or rent your personal data to third parties.
6. DATA RETENTION
We retain personal data:
- As long as necessary for order fulfillment
- For compliance with tax and legal obligations
- For dispute resolution and chargeback defense
After such period, data may be securely deleted or anonymized.
7. DATA SECURITY
We implement reasonable security measures including:
- SSL encryption
- Secure payment gateway integration
- Access controls
- Limited employee access
However, no online system is 100% secure. Users share data at their own risk.
8. USER RIGHTS UNDER DPDP ACT 2023
You may:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion (subject to legal retention requirements)
- Withdraw consent
- Nominate another person to exercise rights in case of incapacity
To exercise your rights, email: care@devalika.com.
We may require identity verification before processing such requests.
9. COOKIES POLICY
We use cookies to:
- Improve website functionality
- Analyze traffic
- Personalize user experience
- Track marketing performance
You may disable cookies through browser settings. However, certain features may not function properly.
10. THIRD-PARTY LINKS
Our website may contain links to third-party websites.
We are not responsible for their privacy practices. Users should review their respective policies.
11. CHILDREN’S PRIVACY
Our website is not intended for individuals under 18 years of age.
We do not knowingly collect data from minors.
If such data is identified, it will be deleted.
12. CROSS-BORDER DATA TRANSFER
Some service providers may store data outside India.
By using our services, you consent to such transfers, subject to applicable safeguards.
13. GRIEVANCE OFFICER
In accordance with the IT Act, 2000:
Grievance Officer:
Devalika Decor
E-2/89, Chanakya Place Part-1, Street No. 4, New Delhi – 110059
Email: care@devalika.com
We will address grievances within 30 days.
14. LIMITATION OF LIABILITY
To the maximum extent permitted by law:
- We are not liable for data breaches caused by third-party service providers.
- We are not responsible for unauthorized access resulting from user negligence.
15. CHANGES TO THIS POLICY
We reserve the right to modify this Privacy Policy at any time.
Updated versions will be posted on this page with revised effective dates.
Continued use of the website constitutes acceptance of the updated policy.